IPM.ai
Deliverables:
Visual identity
Brand guidelines
Website design
Presentation decks
Marketing & digital marketing assets
About IPM.ai:
IPM.ai, part of Real Chemistry, is a healthcare analytics platform using AI and machine learning to identify patients with rare conditions. By analyzing real-world data, they help pharmaceutical and biotech companies target patients more effectively, driving precision medicine and improving treatment outcomes.
Challenge:
The rebranding challenge for IPM.ai focused on creating a modern, tech-forward visual identity that reflects its AI-driven healthcare solutions. The design had to convey innovation, precision, and trust, appealing to pharmaceutical and biotech clients. Ensuring the new branding aligned with IPM.ai's mission to improve patient outcomes while maintaining credibility in the healthcare industry was essential for success.
Data-Centric Identity
The need to emphasize IPM.ai’s core value—data-driven insights—through visual elements like data patterns, nodes, or AI-inspired graphics to represent its analytical expertise.
Discoveries
Trust through Simplicity
In the healthcare space, trust is paramount. Simplified, clean design elements helped convey reliability and professionalism, critical to appealing to pharmaceutical and biotech clients.
Merging Innovation with a Human Touch
The design needed to highlight cutting-edge AI while remaining approachable and human-centered, reflecting IPM.ai’s commitment to enhancing patient outcomes through innovative solutions.
Visual Identity Refresh
The visual identity refresh for IPM.ai modernized its brand with a refined color palette blending trust and innovation, and clean typography for enhanced readability. The design balances IPM.ai’s cutting-edge AI-driven healthcare solutions with an approachable feel, reinforcing its commitment to improving patient outcomes. The refreshed identity ensures consistency across all platforms, positioning IPM.ai as a leader in healthcare analytics.
Typography
Typography is a key element in IPM.ai's visual identity, creating a cohesive look across all communications. For IPM.ai’s rebrand, we selected the FF Good Headline PRO font for media usage, known for its modern, clean design and high readability—ideal for digital platforms. The bold weight enhances headlines, conveying strength and innovation, while the regular weight ensures clarity across applications. This choice reflects IPM.ai's AI-driven healthcare solutions, blending professionalism with accessibility to reinforce its leadership in healthcare analytics.
FF Good Headline PRO
Collaterals
We focused on developing IPM.ai’s collaterals with a cohesive, tech-forward design that reflects its AI-driven healthcare solutions. By implementing a modern layout, trust-inspiring color palette, and clear typography, we emphasized innovation and professionalism. Each piece, from brochures to digital assets, was carefully crafted for clarity and consistency, reinforcing IPM.ai’s leadership in healthcare analytics across all platforms.
Website Design
We designed IPM.ai’s website to reflect its cutting-edge AI-driven healthcare solutions with a modern, user-friendly interface. The site features a clean layout, intuitive navigation, and a trust-building color palette, ensuring an optimized user experience. With clear typography and strategically placed content, the design enhances readability and engagement while highlighting IPM.ai’s expertise in healthcare analytics. The responsive design ensures seamless functionality across devices, reinforcing IPM.ai’s position as a leader in the healthcare space.
Content Hub
Digital Marketing Design
We designed IPM.ai’s digital marketing assets to showcase its AI-driven healthcare solutions with a modern, tech-forward approach. Using clean layouts, vibrant visuals, and concise messaging, the design effectively communicates innovation and trust. The digital marketing materials, optimized for social media, email campaigns, and online ads, ensure consistent branding and high engagement. This strategic design enhances IPM.ai’s visibility and reinforces its leadership in healthcare analytics.
We designed social posts and paid media ads for IPM.ai with bold visuals, concise messaging, and clear CTAs. Optimized for all platforms, the designs enhance visibility and highlight IPM.ai’s innovative healthcare solutions across social and paid campaigns.
Infographic
We designed an infographic for IPM.ai to showcase its AI-driven healthcare solutions in a visually engaging format. With a clean layout, clear icons, and concise data, it highlights IPM.ai’s impact on improving patient outcomes. Using a balanced color palette and readable typography, the infographic is optimized for email, web and social media, offering a quick and effective way to communicate IPM.ai’s innovative healthcare analytics and industry leadership.
Presentation Design
We designed IPM.ai’s presentations to be visually compelling and data-driven, incorporating clean layouts and clear infographics that effectively communicate complex healthcare analytics. The design emphasizes clarity, professionalism, and innovation, ensuring the messaging aligns with IPM.ai’s AI-driven solutions and resonates with diverse audiences.
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